Content Marketing & Copywriting
A website should not just draw attention. The role of a website is to attract and engage the user, as well as communicate your brand and raise awareness about a product or service.
What is Content Marketing?
In a nutshell, content marketing is all about informing, engaging, entertaining and inspiring potential new and existing, customers with great articles and relevant information. This content offers your business the ability to build brand awareness, capture potential customer data, drive visitor footfall and crucially, improve sales.
Tailored & Highly Targeted Campaigns
Content marketing can take many forms, including consumer interest stories, how-to guides, whitepapers, blog posts, video content and even games. Every business has different customers and objectives, which is why we’ll devise a content marketing strategy that is bespoke to your business and has your target audience at the heart of everything we do.
Our tailored campaigns target the publications, websites, blogs and news sites your potential customer base reads, facilitating a trickle-down effect from the most respected media platforms and encouraging click-through to your own preferred landing pages.
Content Marketing builds communities, inspires engagement and increases rankings via creation and sharing of high quality, problem-solving relevant information, aiming to satisfy business objectives. It helps influence consumer behavior, with the end goal of boosting sales and increasing interaction between the brand and customer.
Content Marketing is an effective way to encourage conversions and its main objective is to build a content strategy to meets the needs of your target audience. It helps you stand out from the competition, provides a great resource to your customers and is highly shareable. Content Marketing is meant to improve your brand profile and online reputation.
We’d Love TO Hear From You
Ways In Which We Can Help
Whether web-based or good old fashioned print, adverts need to be clear, concise and attention-grabbing. All at the same time.
This is a tough ask when you have other advertisers jostling for position in an already cramped publication or web page, however our advertising copywriters know all the tricks of the trade to lure your customers into making an enquiry.
Producing a brochure can be very daunting, particularly if you have lots to say but no idea how to say it.
We can work on as much or as little of your brochure as you like, sticking to the brief but ever willing to throw in a great idea here and there. Whatever our input you will have a key marketing document that will speak volumes for your company.
Copywriting Blog Posts
A popular blog post could well be your single most effective form of online communication as it enables you to engage with your audience, reaffirm your expertise and provides fresh content to be picked up by search engines.
Our bloggers are fast, versatile and can write accurate content on any subject you throw at them.
If there is something you’d like to share with the world or you have a service or product that needs some welly, our press releases can get you great exposure.
By placement on the right websites – including your own – a well-written public relations article that hits all the right notes will be sure to reach your target audience.
Writing copy for leaflets and flyers is all about getting all your key messages out to customers in a snappy and informative way.
Less is certainly more and we are adept at editing down text, or generating engaging copy to fit neatly onto a your leaflet where words and design should live in complete harmony.