SEO - Search Engine Optimisation
SEO offers a means to manipulate the search engines into placing your content above your competitors on various results pages.
Our search engine optimization core services include: Website SEO Audits, Off-Page SEO, On-Page SEO, Link Building, Keyword Research, Strategy Implementation and Activity Reporting.
Search Engine Optimisation (SEO) is a powerful method used to increase a website’s visibility for the products and services it offers on search engines such as Google, Yahoo and Bing. Organic search has the lions share of web traffic and SEO puts your business in front of the widest possible audience.
Your website will be competing with millions of other sites to try and get people to visit. It is therefore crucial to optimise your site through SEO so that your website will be found above your competitors. As a long established internet marketing and SEO company in London, we have the skills and capacity to help our clients get to the top of Google (and stay there).
Once your sites page is on the first page of the search results it’s just a case of introducing more content and links to the page to keep it there.
How We've Helped
Getting You Ranked
All our sites are created to be optimised, so they are SEO friendly. This is a wonderful place to start on your journey to successfully ranking against your markets competitors. Although, if you are set out to do the best you can you’ll need to make sure Google has the perfect opinion of your site.
We have a great in-depth understanding of Googles search engine algorithm and the knowledge of how it can determine your place within its search results. Our team of SEO experts can create a tailored strategy that grows with your business. The way they do this is by staying updated with the emerging SEO trends and Google algorithm updates. Over time we will adapt your strategy to reflect the changing trends to give you a strong chance of ranking successfully on the search engines first pages.
Your websites ranking is important for your businesses online success. We could create you a lovely site that looks mind-blowing and performs brilliantly and is the best in your market, but if your audience has difficulty finding you then that would all go to waste and be rather pointless. After all, you want as many people as possible to see your site.
Take advantage of our expert teams SEO experience, who have the perfect techniques and strategies for boosting your website to the top of search results, so you can reach more potential customers.
We're Here To Help - Honestly
Our starting point is always – how can we help you? Some clients are looking for an agency to take charge and run their campaigns, others need advice, training and ongoing support while doing the majority of the work in-house. Whichever way you’d like to work, whatever you need help with, we’re flexible and we’ll work in a way that supports you.
We are proud of the fact that clients love our openness and honesty, we share stuff, we’re available for you to sit with, talk to and we’re happy to provide training. At the end of the day we’re success driven, not fee driven, which means we’re not like other agencies.
SEO - An Overview
We all understand that getting noticed on the internet can be tough. Your website can provide a great user experience and look fantastic yet still attract a small amount of visitors. The most common and reliable way to improve your website traffic is to achieve high ranking on search engines such as Google. This is known a websites SERPs or search engine rank. To improve SERPs you have to understand how a search engine works and how your site can be ‘google friendly’ (on page optimisation).
On Page Optimisation Or On Page SEO
Google and other major search engines use ‘crawlers’ or ‘spiders’ to search the web for sites and analyse new content 24/7. These ‘crawlers’ or ‘spiders’ read web pages and index them according to the terms/keywords that show up often in sections of the page. If the ‘crawlers’ or ‘spiders’ find keywords in the right places they are more likely to categorise the pages to the relevant index.
Off Page SEO or Linkbuilding
On page optimisation isn’t the only important factor search engines take into consideration when generating rankings. A site could be well optimised, with all the relevant keywords and content but still not be seen anywhere. To determine the quality and trustworthiness of a website, the search engines will use link analysis. Link analysis means how many other Web pages link back to your website
The Boss of SEO at Google
- How Long Do I Need To Run An Campaign?
Most if not all the time search engines like ‘Google’ change the way their algorithm works, your competition increase their efforts in SEO, new standards in coding, amended guidelines and so on and so on. So we have to constantly improve and alter our techniques to keep up with the latest changes and competition.
- How Hard Is It To Be On Page One?
There are no certainties to getting to page one as it depends on competition like any line of business. Competing against huge, well established and well optimised websites will be difficult. We recommended starting with low and medium competition keywords to gain better exposure. Once your site has SEO and backlink history we can then start targeting more competitive keywords.
- How Many Keywords Is Recommended?
We recommend keywords based on the size of your site. Typically a small site can stretch between 3 to 5 keywords due to the amount of relevant content, larger site can use far more providing there is enough content relating to the keywords you which to score for.
- Do I Need SEO?
In short yes. You can spend your money and time making a great website but if it can not be found then your visitors will only be from word of mouth. People won’t know your website exists unless you can be found through search engines such as Google.
- What Is A Keyword?
A keyword or key phrase is the query you want to be shown for. For example a user is looking for an electrician local to the Birmingham area. The user types in ‘electrician Birmingham’ into Google and the list of related websites will show. This can be also classed as a search term.
- Is SEO Done After My Website Is Built?
We highly recommend your site is built with SEO in mind, if it isn’t then the effectiveness of any SEO campaign will be limited. Often we see websites that are built so poorly that making a few adjustments just wont work short or long term. If your website has not been designed by us or is not SEO friendly we may recommend a part or full restructure through-out.